A few days after I shared my story on social media, I was invited to be featured on a LIVE video segment called Spill The Tea by E-Space.
The day started with me preparing notes. I can get really nervous about these sort of things. At around 2:00pm, I then made my way to the E-space head office which is located at Gordons. After a brief introduction and preparation with Bryan Earles and Shannon Pondiriliki, we were ready to go live. Bryan works as the Business Development Executive and Shannon works under Marketing. The duo run the works on ground, and they do an amazing job!
Here's a brief overview of what I spoke about:
Running my small business and working for Spidertekpng can be tiring and exhausting at times but I love what I do. It helps me really prioritise my time, tasks and motherhood. I've been working since 2013. Being a woman in the AV/Tech World has really helped me understand and appreciate technology. Most of the attributes I learnt while working, I now apply to my small business - communicating with clients, time management, graphic design, photography, etc.
I also shared some marketing and social media tools I’ve used that have helped me grow my social media channels in the past year. Here's a few:
Posting at peak times: 8-9am and 6-8pm are times that work best for me. These are when my posts reach up to 700 likes. This is because these are times when people are either having breakfast or commuting to work and are on their phones. Or having dinner and sitting at home and are on their phones.
Having eye catchy but not too disturbing posts. One must have an eye for design. Having your designs with not too much text and high quality images. If you do require text, keep it at bullet points and simplified. It is advisable also keep your colour scheme across your designs. This colour scheme is derived from your logo or colours you associate your business with.
Post a video at least once a week or once every 3 days. For me, I love 30 second reels on Instagram. I also like taking time-lapses on how I make my products. People love to see how a product is made or packaged. It is also essential to have these videos in high resolution.
Every once in a while, I also like to post baking, social media or business tips. Learning online is something that users love.
When I first started, I would always share my posts via my personal accounts as well. This attracted my audience and soon enough, I didn't have to share the posts because other people were sharing them.
Giveaways for when you first start. Giveaways are a great way to draw attention to your social media accounts.
High quality logo. Invest in having a logo that best represents your business. Keep it simple but significant.
As an entrepreneur, you also have to find efficient business solutions and workflows for your business. For example, when I first started, I had to do the delivery myself. This was sometimes hectic as I'd have to go and deliver an order, and then come back and prepare another order. I then kept searching Facebook and Google for delivery services in Port Moresby. Most of them were pretty expensive and not reasonable for my customers. Then one day I found GoFood PNG on Facebook and decided to send the owner, Vavine Anang, a message. She immediately jumped on board and the rest is history. They do an amazing job with my deliveries, picking up on time and communicating with the customer regarding their order delivery. It really saves me a lot of time and effort.
One of my main motivations is the ability to create. Some years ago I read a bible plan called Called To Create by CS Lewis. He spoke about how God gave each and every one of us talents and the ability to create. This inspired me to use my talents and gifts to create - through my designs and baking. Baking is an art on its own and its an amazing way to get creative.
Many businesses fail because they give up when everything gets difficult. Being an entrepreneur is no easy task. It's not for the weak. You are basically building from scratch when you start a business/brand that you are passionate about. You're the trailblazer creating the path for the next generation. I won't lie, there were many times I would cry to myself because I was exhausted and tired and just wanted to give up. There were times I'd have to cancel orders because there was too much to do. But through all those turmoils, I kept reminding myself why I started and how far I've come.
I hope my story inspires other young people to follow their dreams, do what makes them happy, and most importantly, make use of the resources and technology on hand. Thank you to the team at E-space for this amazing opportunity!
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